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Broadview Publishing was established as a seperate arm of Chartered Accounting firm Broadview Accounting, to assist business owners obtain the education and skills needed to run their busines better.
Allan has 29 years experience as a Chartered Accountant....
Searching for that elusive formula for business success?
Looking for the magic formula for success?
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Business Bullseye by Allan Mason, Author & Publisher

Business Bullseye – How to Succeed in Business

Searching for that elusive formula for business success?

It is said that 90% of businesses fail in their first year. 80% of those that are left do not make it beyond five years. Most businesses take the life away from the owner. But it doesn’t have to be like this. What if your business could give you the life you want, rather than taking it away from you? It can.

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This book provides readers with clear and concise answers on what it takes to make their business a success. It goes beyond the traditional bookkeeping activity of measuring past performance, putting a couple of ads in the paper and hoping things will work out. It takes the guesswork out of running a business and shows readers how to create a clear and unimpeded path forward to making their plans a reality.

Divided into three sections, Business Bullseye first deals with setting (and sticking to) goals and aspirations, then provides various tools for success including chapters such as ‘How to write policy statements’, ‘Marketing Myths’, ‘Choosing a Business Structure to protect you’ and ‘How tax works – and how to reduce it’, and finally presents case studies and business templates for readers to work with, showing them how to:


Life is a journey from the day we are born to the day we die. Wouldn’t it be easier if the journey was filled with pleasure and fulfillment? By opening this book, readers will be lifted out of the mire and learn how to run their business in a more proactive and successful manner.


Refer to the page titled testimonials,  to read what Dick Smith, The Hon Mr Bob Carr and others had to say about this book.  

Book Specifications

Format: 150 mm (W) x 220 mm (H)
Extent: 144 pp text + 4 pp cover 
Text: 1C + 1C on 100gsm offset paper 
Cover: Prints 4-colour process + matt lamination outside on 250gsm C1s art board
Binding: Perfect binding

Marketing & PR
Business Bullseye was launched into the Australian public in September 2009 and supported by an extensive media and marketing campaign, including strategic partnerships, cross-network promotions and a professional PR campaign.

Business Bullseye is distributed in Australia by Dennis Jones & Associates, online and through existing Broadview Accounting and Broadview Publishing channels.

About the Author
After the completion of his Degree in Business Studies at the University of Ultimo in 1978, Allan Mason became a Fellow of the Australian Society of Certified Practicing Accountants and a Registered Tax Agent, before becoming a Chartered Accountant by 1990 and a Registered Company Auditor from 1982.

Not content to confine himself to these titles, but instead wanting to use his professional knowledge to support his various business ventures, Allan has started and operated a child care centre, finance company, dog and cat boarding kennels, agricultural managed investment projects, including softwood and hardwood plantations, an olive plantation, 2 tea tree plantations, a ginseng plantation, has purchased and operated a large commercial piggery, and established 3 accounting practices in Manly, Chatswood and the now the Central Coast, where he is now based.

Allan’s over 25 years of experience in business and accounting has led him to the assistance of thousands of clients, working for companies such as the AMP Society, Kaiser Aluminium Australia Ltd, Consolidated Press Holdings Ltd, Offset Alpine Printing Ltd and more. Working in industry and as a principal in accountancy practices, as well as working in business on his own account since 1981 has ensured Allan’s experience on both sides of the desk throughout his career, allowing him a well rounded knowledge of many problems that one may think are unique to their business. Allan can assure you that they are not – he has truly seen it all.